Before ordering a food photo we advise you to be clear on the purpose of the photo to allow us to provide the format that fulfills your needs.
Landscape format for print
This format is the classical. For printing we send you a .tif File which has been converted to CYMK settings. You can further process this image in Adobe Photoshop or import into other publishing tools.
The file size is around 130 - 150 MB and the size is 6240 px x 4160 px.
If you order a high resolution photo we will ensure that the photo is sharp in all details. This is especially important if you wish to print a large size poster or banner.
Landscape Format For Web
This format is the classical but in SRGB .jpg format which is optimized for faster loading times. You can integrate this format ideally into your website or use it for a Facebook or LinkedIn post. However, please bear in mind that especially for mobile we recommend to do 4:5 (see below). Therefore you might want to only use the landscape format for the web site.
The file size is around 400 - 500 KB and the size is approx. 1800 px x 12000 px.
If you order a photo for the website we will ensure that the colors are callibrated for desktops and that screen sizes are supported.
Web Site Sliders or Stripes
This format is an integrated part of modern websites. It appears most appealing if there is a macro view on the object that you like to present. When shooting for sliders we will try to arrange the items to fit a wide landscape format presenting your product to fit the optical effect.
The file size is around 400 - 500 KB and the size is approx. 2200 px x 1100 px with a resolution of 78 px/inch
If you wish to shoot for a slider, it's good to let us know so that we can adjust the propping of the foods accordingly.
Instagram is mostly used on mobile phones and therefore you want to choose a format that looks great on your mobile phone's Instagram timeline. The preferred format is a 4:5 ratio or square format. It is important to arrange the photo to fit perfectly to these formats.
The file size is around 150 KB and the size is approx. 1080 px x 1300 px for the 4:5 ratio (most popular) with a resolution of 78 px/inch
Facebook is also mostly used on mobile phones. However there is a higher usage also on the desktop computer than with Instagram. Facebook recommends more formats for posting images. Therefore you want to choose a format that looks great on your mobile phone's as well as on the computer. The preferred format is a 1:1 ratio or square format. It is important to arrange the photo to fit perfectly to these formats.
The file size is around 150 KB and the size is approx. 1080 px x 1080 px for the 1:1 ratio with a resolution of 78 px/inch
Shooting and post processing for Instagram and Facebook photos
If you wish to shoot for a social media photo it's good to let us know beforehand. We are happy to adjust the propping of the foods accordingly and to avoid cropping a landscape photo, losing its contents. Also, we like to post process your photo to bring the maximum colors to the mobile phone with the photo still looking natural and most appealing.
Propped and styled
for Instagram (Ideal)
Cropped from a landscape
photo with regular web colors
(Not Ideal - lost of depth)